Gone are those days where businesses only need to focus on one term to drive massive traffic to their websites. With search engines evolving at a rapid speed, it has become important to keep up with the changes to stay relevant in the business. One of the most important things that no business owner can ignore is optimizing the web pages for semantic SEO.
As of now, search engines, especially Google, are focusing on delivering a completely personalized experience to users. For doing this, Google is focusing on indexing semantic terms for the main keywords so that most people can find what they are searching for.
The semantic search focuses on enhancing the overall user experience by offering a complete personalized set of search results for a query. Here the search engines are more focused on the core intent of the query rather than the only text. In this way, search bots are able to make their results more accurate, relevant and more reliable.
To gain the top positions on SERPs, businesses need to optimize their web pages for semantic SEO search and make it more convenient for visitors. On this note, let’s have a look at some useful tips to optimize your page and get ahead of the curve.
Focus on semantic markup
The search engine algorithms heavily rely on a broad network of related queries including common ideas, people, contextually related concepts, places, and many more. To make it easier for your website to capitalize on it is to use structured markup.
When you optimize your website with semantic markup, it becomes easier for the bots to scan all the information at once and index the website faster. This simple implementation will help the crawlers to understand the website better and index both concepts and the contexts of those pages. The most popular way of doing it is to use microdata for your website. You can use JSON-LD or RDFa to get started. And, if you are doing it for the first time, you can visit Schema.org and understand in brief the schema markup implementation.
Keywords and conceptual tiers
While optimizing the pages for semantic search, you need to keep the focus on the core context. For understanding it, here is a quick breakdown of the terms:
Core Keywords
Core keywords indicate a closed cluster of phrases that don’t differ much from the main keyword or phrase. These keywords include synonyms along with those keywords provided by Google’s related searches feature.
Thematic As the name suggests, thematic keywords are not the actual derivatives of your main keyword but are categorically related .Keywords
For example, if the main keyword was “SEO,” then the thematic keywords may include — on-page SEO, off-page SEO, local SEO and so on.
Stem Keywords
Stem keywords are secondary phrases that serve the objective of giving meaningful answers to the question behind the intent of the search query. Considering the keyword SEO, the stem keywords may include — SEO cost, SEO ROI, types of SEO, and more
Focus on these types of keywords while optimizing the page to get more traction from the search engines. When you properly optimize the pages with these three types of keywords, you don’t have to worry about your organic rankings.
Audience Profiling
When it comes to semantic optimization, you also think about it from an audience’s perspective and there are some important factors that you need to consider. How well you understand your audience can be a big benefit for your website.
For optimizing the pages and especially the landing pages of your website, you need to focus on identifying some common search patterns. Along with this, what kind of content consumption patterns you see on the analytics can help you make good data-driven decisions while optimizing the pages. If you notice that the US region visitors are reaching using a specific keyword that another audience is not using, you can focus more on that keyword optimization to boost traction. This applies to the keywords of all countries whose traffic matters. to you the most.
Internal linking can help
Internal linking is among the most underrated tactic that only a few people use but it can actually boost the overall traffic and help you gain an edge. You can identify the thematic pages and link them to the pages with main keywords as it will give more context to the users. Focus on creating contextual links among pages linking to other categorically relevant pages.
In simple terms, don’t just focus on keywords while internal linking, but also focus on the overall context so that users will get more value when they visit your page and go through the content.
Final thoughts
Follow these easy tips and get started with semantic SEO and get ahead of the curve in your industry. Focus on optimizing all pages of your website and accelerate the traction.