A quick peek into the world of design reveals UI/UX design principles. These terms have been popping up noticeably, and you might even know people who hold the post of UX designer.
But to a layperson, the meaning of these terms does not matter. On the other hand, their workings largely influence the decision to engage with a product or service.
The importance of a UI/UX Designer is that companies specifically hire these professionals. If they don’t need one throughout the year, they enter into contracts with a UX design agency.
But that raises a simple question: Why are companies so keen to employ this principle?
The UI stands for the user interface. Usually, this is a space where a human interacts with the machine. For instance, when you use Amazon and add items to the cart, you’re interacting with the machine to achieve a specific goal.
The user interface limits itself to the visuals of a space. It includes the colour schemes, and the shapes and placement of the buttons, among others.
UI is an integral part of the design since it can attract or repel a customer. Users may get annoyed and leave if the visuals seem too off-putting or challenging to navigate through.
UX stands for user experience and distinguishes itself from UI very transparently. User experience is the way in which a product or service is marketed to the user.
Unlike UI, this principle is not concerned with the visuals and instead focuses on the user’s experience while navigating.
It asks questions from the user’s point of view and hopes to provide a satisfactory answer. For instance, is the app easy to navigate? This enables the user to have a smooth and unique experience, making them revisit the product.
The combined power of UI/UX
Imagine this scenario. You want to purchase a product from a website. At first glance, the website has an aesthetic colour scheme coupled with smooth navigation. It takes you a bit to find the product of your choice and purchase it.
That’s the power of UI/UX design. Not only do they attract the user, but they also provide an experience without any significant hiccups. As a result, the agency is more likely to retain a loyal customer base.
A few statistics would help reinforce your belief in this!
A study conducted by Truelist concluded a myriad of results.
- The return on investment on UI designs is a whopping 9900%.
- 70% of online businesses suffer due to a mediocre UX.
- Consumers using a mobile phone are more likely to leave if the content is not optimised.
- A stand-out UI can increase website conversion rates to 200%.
In the world of cutthroat competition, brands need to ensure that they remain ahead of the curve. By providing a unique experience for their users, the organisation can ensure customer retention. Additionally, they can stand out from the crowd and establish their brand identity.
Due to this need, companies hire dedicated UI/UX personnel or a UX design agency to cater to their needs. The ROI for the same is immense, and there are a thousand ways to create an enriching user experience.
A personalised marketing plan coupled with a unique UI/UX design can be a lethal combination.