Sustainable Packaging and the Impact It Can Have on Company Profits

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According to the Ellen MacArthur Foundation, only 14 percent of plastic packaging used globally is recycled. This is because most businesses still employ the economic model of “take, make and dispose.” That said, consumer preferences for sustainable products are becoming more and more of a driving factor in how businesses engage with the marketplace. 

When consumers see that packaging contributes to waste, which is bad for the planet, their buying preferences turn toward those brands that embrace sustainability. A brand that employs sachet packaging services can potentially increase its revenue by investing in compostable sachets, rather than petroleum-based sachets. This type of packaging allows brands to create product samples while avoiding wasteful single-use plastics. Consumers, once made aware of this through marketing, tend to move toward investing in this brand.

Sustainable Materials Decrease the Costs of Packaging and Transportation

The right sustainable materials can decrease the costs of both packaging and transportation and reduce waste. One reason for this is that there is an ever-expanding list of unexpected eco-friendly packaging options, such as sawdust and mushrooms. Marketers can broadcast the company’s commitment to eco-friendly packaging to consumers, who will then view the brand as an eco-friendly option. If potential customers like the company’s product, they’ll likely turn to this brand over others that do not also employ sustainable packaging, further offsetting the cost of eco-friendly choices.

Sustainable Practices Allow Companies to Reach Green Consumers

The market for consumers who are going green is, by nature of the present times, expanding. Brands can use this to their advantage, especially when it comes to packaging. Eco-friendly packaging is recyclable, nontoxic and made from recycled or natural materials. Glass is an example of such an eco-friendly packaging solution. It is perfect for milk, orange juice or soda.

Other types of materials that are seeing increasing use in the packaging realm include bamboo, organic fabric, cornstarch, mushroom and recycled paper. These basic materials show off a new, intelligent and creative approach to creating eco-friendly packaging that benefits everybody. 

Stand up pouch packaging boasts lots of benefits. They are tough and durable, airtight and handsome. They can show off your brand’s trademarked logo with professional-grade imaging technology. When this same packaging is created from sustainable materials that don’t leave a wake of waste on the planet, you’re offering potential customers a win-win scenario. They get the product that they love without feeling guilty about tearing open a package that will end up slowly rotting in a landfill for years. Mylar bags custom to particular products are just one option among many that can be both sustainable and profitable for a brand. When a company delivers a quality product in a type of packaging that is flexible, resealable, strong and durable, while at the same time part of the drive toward sustainability, they will likely catch the eye of the consumer. This equals profits. Visit a flexible packaging website today to see what types of eco-friendly packaging options you can invest in to help ensure a more profitable and sustainable tomorrow.