The COVID-19 pandemic has disrupted the beauty industry, with consumers favouring herbal products over synthetic ones. This has resulted in companies adopting new methods of ingredient procurement and branding to attract consumer attention. To distinguish themselves from competitors, companies are incorporating exotic ingredients from various parts of the world in their products. This includes everything from matcha to turmeric to baobab.
Skin Care
The soaring focus on appearance and beauty coupled with the growing demand for chemical-free products is supporting the growth of the herbal beauty products market. Consumers actively search for professional skincare products that are free of harmful chemicals and formulated with skin-friendly ingredients. Manufacturers are leveraging the popularity of the natural ingredient trend and creating unique product formulations to stand out from competitors. For example, face masks formulated with exotic ingredients like matcha from Japan, turmeric from India, and baobab from Africa are gaining popularity.
The women segment represents the largest revenue share in this market and is expected to grow at a fast rate during the forecast period. This is primarily due to rising awareness among consumers about personal hygiene and the fact that women spend much more on their skincare than men do. This has led to manufacturers introducing a range of herbal beauty products that cater to the specific needs of women, to know more click here https://sharvayoni.com/.
Hair Care
The market for herbal beauty products has experienced a transformational shift as contemporary consumers become more aesthetic-obsessed and seek out safer and healthier alternatives to traditional chemical-based products. As a result, many businesses are focusing on innovation to create distinct and distinctive herbal beauty products that can appeal to these consumer demographics and provide them with a unique edge in the competitive marketplace. For example, some brands are incorporating exotic ingredients like matcha tea from Japan, turmeric from India, and baobab from Africa into their herbal beauty products to make them stand out from the competition. This approach is likely to help businesses appeal to consumers who are looking for a more distinctive and novel product, and it is also likely to boost sales of these products.
A number of established market players have been acquiring firms that specialise in herbal beauty products to expand their presence and appeal to consumers who are keen on purchasing natural, herbal, and organic products. This is likely to boost the growth of the market.
Makeup
Increasing awareness among consumers about the side effects of chemical cosmetics is driving the demand for herbal beauty products. Consumers prefer herbal skin care products to improve the texture of their skin, remove acne, and reduce finelines. The demand for herbal hair care products is also growing. Moreover, the growing preference for budget-friendly products is fuelling the market growth.
A number of players are introducing customised herbal makeup products to address the specific needs of customers. These products are based on the ingredients that suit specific skin conditions and provide effective results. This trend is gaining traction due to the worldwide growing concern about one’s appearance, as well as the increased spending on cosmetic products. Several businesses are also focusing on the environmental dimension of their strategies by sourcing their raw materials locally and by using eco-friendly packaging. This is a move to differentiate their products and attract environmentally conscious consumers. Furthermore, they are focusing on launching their products on online marketplaces to reach out to a larger audience.
Personal Care
The beauty and personal care industry is a large sector that has seen increased growth in recent years. The market is driven by a growing preference for chemical-free products and increased awareness of environmental sustainability. Increasing focus on appearance and acceptance of Herbal beauty products among consumers is expected to bolster the growth of the market within the forecast period. Increasing influence of social media and beauty blogs that communicate the benefits of herbal cosmetics are also supporting market growth.
The global herbal beauty products market is dominated by North America, with 34% share in 2019. This is due to a high concentration of natural cosmetic manufacturers in the region. Key players in this market include Weleda AG, Bio Veda Action Research Co, Arbonne International LLC, Klienz Herbal Pvt. Ltd, Vasa Global Cosmetics, The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, and Hemas Holdings PLC.
Conclusion
Herbal beauty is a trend that involves using natural cosmetics to improve appearance and health. The products are prepared with herbal phytoconstituents that do not cause any side effects and offer a range of benefits to skin and hair. Women are highly conscious of their appearance and seek skincare solutions that are effective and free from harmful chemicals. They are also shifting towards gender-neutral beauty products.