Choosing the right digital marketing agency for your business can make a huge difference in your success. So if you’re ready to hire one, there are several things you should know before hiring an agency.
For example, you should ensure that they have experience with your industry and online marketing strategies. Moreover, you should also ask them to present you with case studies and references from past clients.
1. Do Your Research
Whether you’re a startup or a well-established company, hiring an agency can help you take your business to the next level. But before you sign a contract, it’s important to do your research.
Start by researching agencies in your area and online. Then, contact between three and five of them to ask questions about their ideas, proposals and estimates.
2. Ask Questions
Before hiring a Jacksonville Digital Marketing Agency | WeekThink, it’s important to ask them plenty of questions. This will give you a better idea of whether they are the right fit for your company.
The agency should be able to explain how they plan to help you reach your business goals. They should also be able to show you examples of past campaigns they’ve run.
3. Schedule a Meeting
Whether you’re working with a large team or small group, meetings are a key part of making your company run smoothly. However, according to a survey by the tech company Barco, 13% of meeting time is wasted because people discuss topics that aren’t relevant to the meeting’s objectives.
This is why it’s important to make sure that your meeting objectives are clearly defined and that everyone is aware of them before they start. To help ensure that your meetings are efficient, consider using a tool like Docket to document them and track your progress.
4. Get a Quote
One of the most important things to do before hiring a digital marketing agency is to get a quote. This will give you an idea of how much it will cost to work with the agency and if it is within your budget.
This is also a good way to get a feel for how they work. Some agencies offer a set price upfront, while others are flexible and price their services by the project.
5. Read Reviews
When it comes to vetting digital marketing agencies, reviews from other clients are an extremely powerful credibility signal. But only if they’re specific, detailed and actionable.
Often, the best agency reviews share one specific result that they achieved for their clients.
6. Schedule a Meeting
Having face-to-face meetings with your marketing team is vital to getting the most out of your partnership. They allow you to see your agency’s people, learn about their approach and process, and find out if you can work well together.
Before you schedule a meeting, ensure that your objectives and goals are aligned with the agency’s. This will help them understand how to approach your projects and deliver results.
7. Ask About Their Pricing
When it comes to hiring a digital marketing agency, it’s important to understand their pricing model. This will help you determine if the agency is within your budget.
It’s also a good idea to ask about their billing and payment methods, as well as how often you’ll be paying them for services. Getting this all set up early will ensure that you’re working within your budget and aren’t surprised by any surprises down the road.
8. Schedule a Meeting
Before you hire a digital marketing agency, make sure that they will be available to meet with you in person. This will give you the opportunity to discuss your goals with them and get to know them better.
Before a meeting, create an objective for the meeting and write down an agenda to help keep discussions on track. This will prevent you from spending too much time on topics that aren’t relevant to the meeting.
9. Ask About Their Experience
When you are looking for a digital marketing agency, it is important to ask about their experience. This will help you determine whether they are a good fit for your company.
They should have at least some experience working with businesses like yours, and you should be able to find examples of their work. This can include customer testimonials and case studies.
10. Ask About Their Track Record
When you’re looking for a digital marketing agency, it’s important to ask about their track record. This will give you an idea of whether they can help your business grow.
A reputable agency should be happy to show you their past work. They should also be willing to talk about it with you in an open and honest manner.