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SMS vs. WhatsApp—Which one is better for your business?

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Consumers are shifting more and more towards mobile. This revolution is giving businesses more opportunities to get closer to their customers–but it also presents more challenges. SMS has become a standard channel that allows mass text messaging—it’s still relevant in many markets. WhatsApp is also widely used but primarily considered a private messaging service. Which one is better for your business? And enable you to do what—reach more people or interact with them individually? If you’re thinking about your business SMS vs. WhatsApp and wondering what the best one is, you’re not alone. Each messaging service has pros and cons, which makes choosing one difficult.

What is WhatsApp?

WhatsApp is a messaging app that allows you to send text messages to your contacts without paying any extra charges on your phone bill. It also allows you to make video calls, send pictures, audio messages and other files between users for free. Facebook acquired it in 2014 for $19 billion dollars (the largest acquisition in Facebook’s history).

WhatsApp has over 1 billion monthly users worldwide — that’s about one-third of all mobile phone subscriptions worldwide! It’s also one of the most frequently downloaded apps from Apple’s App Store and Google Play Store.

SMS vs. WhatsApp—Which one is better for your business?

If you’re a small business owner, you’re probably familiar with both SMS and WhatsApp. And if you haven’t used either of these tools before, now may be the perfect time to start. Here’s why: they’re both free and easy to set up, they’re relatively inexpensive (especially when compared to social media ads), and they can help you connect with customers in a new way.

But which one should you choose?

WhatsApp is an international messaging app that allows users to send text messages, photos, videos and audio files within groups or individually. It’s also possible to make voice calls over WiFi or cellular data connections. The app is available on Android, iOS and Windows Phone systems; desktop versions are available for Windows 10 PCs (via the Windows Store) and MacOS computers (via Google Chrome).

Which is better for your business?

WhatsApp has been around for years (since 2009) and has grown to become the most popular messaging platform on earth. It was acquired by Facebook in 2014 for $19 billion. The service has more than 1 billion monthly active users worldwide, with over 30 billion messages being sent every day. It allows an international messaging app that allows users to send text messages, photos, videos and audio files within groups or individually. It’s also possible to make voice calls over WiFi or cellular data connections. The app is available on Android, iOS and Windows Phone systems; desktop versions are available for Windows 10 PCs (via the Windows Store) and MacOS computers (via Google Chrome).

SMS, meanwhile, is considered one of the oldest forms of communication on Earth. It’s been around since the first text message was sent in December 1992 (from Neil Papworth of Vodafone to Richard Jarvis). It has been estimated that over 6 trillion text messages are sent every year worldwide, making it one of the most popular forms of communication in history. SMS is a simple, direct way for you to communicate with anyone with a text-capable phone. The platform is well-established, and the barriers to entry are small. However, the benefits above are balanced by shortcomings that are not easy to overlook: SMS is missing many of the features that make WhatsApp so useful—and it’s also slower and more expensive.

Conclusion

WhatsApp is more than just a messaging app; it is your business line. With easy access to your customers on a daily basis, you can build loyalty and eventually, create brand advocates for your business. Voice Calling provides you with a platform to connect with your customers on a deeper level. If WhatsApp was not around and you had the option to create an alternate messaging tool for your company’s communication, would you use SMS, or would you rather use WhatsApp? So make your decision wisely, as you will have to deal with it for a while. The choice of which phone messaging application to use depends on what you need and what your business is trying to achieve. The truth is, both SMS and WhatsApp can work well for a company, depending on the company’s specific business needs.

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